May 08 2007
Heaven Forbid We Promote Drug Ussage
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You know sometimes I think the FDA is really on the ball and other times I have to wonder if they’ve got their heads stuck up you-know-where. This is one of the former.
The Food and Drug Administration issued a warning letter last month that said Redux was illegally marketing the drink as a street drug alternative and a dietary supplement. May 4 was the deadline for the company to respond.
This seems a bit extreme to me. While granted, I don’t care much for the name I can’t help but feel that the FDA was being just a tad paranoid with this stance. Taking statements like “Speed in a Can,†“Liquid Cocaine†and “Cocaine — Instant Rush†from the official website and claiming that the manufacturers were deliberately trying to sell the product as an alternative drug seems ludicrous. For me, I understood those comments as being descriptive slang. How many times have you heard someone offer you something as a pick-me-up as “liquid speed” or “should be illegal”? It’s hardly cause to wave a red flag at.
“Of course, we intended for Cocaine energy drink to be a legal alternative the same way that celibacy is an alternative to premarital sex,†Ivey said. “It’s not the same thing and no one thinks it is. Our product doesn’t have any cocaine in it. No one thinks that it does. We think it is most likely legal in the United States to ship our product.â€
Apparently when it comes to working with the FDA sir you have to check your sense of humor at the door. Your consumers got the difference and even those, like myself, who just heard of the product caught the joke as well. The stuffy-suits apparently missed the memo.
You know after all this fuss from the FDA now I want to go out and buy this drink.









