Jul 19 2007
America’s Ugliest Shoes are Making a Killing
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What ever happened to the good old days, when the market’s hottest companies were in fascinating businesses and run by mouthy chief executives who provided some color and texture to the game?
Well, it turns out that there is one high-momentum company this year that actually makes stuff that comes in colors bright enough to light the dark corners of your closet. And as well as it has done, with a 90% move this year alone, there is probably quite a bit of upside left ahead.
That company is Crocs (CROX, news, msgs), manufacturer of the ugliest line of shoes in America, but also, ironically, one of the most popular. If you have never heard of them, just ask any woman of a certain age or her daughter. They probably have at least one pair, and probably two.
To be honest I can’t see the appeal of these shoes and I honestly don’t understand why people are swarming to pick them up. I can name a dozen other shoes that are twice as comfortable as these suckers and they aren’t plastic either. Not to mention they cost less too.
Honestly, if you own a pair of these smack yourself on the head for your silliness and then load them in your truck with the garbage and haul them down to the dump. And if your truck has a tonneau cover even better, now even our neighbors don’t have to see just how bad your fashion taste is.
